Brilliance Auto: A Chinese Automaker with Global Ambitions

Case Code: BSTR369
Case Length: 22 Pages
Period: 2003-2009
Pub Date: 2010
Teaching Note: Available

Price: Rs.400
Organization: Brilliance China Automotive Holdings Ltd.
Industry: Automotive
Countries: China, US, Germany
Themes: International Business Management, Globalization Strategy, Product Development and Innovation

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Brilliance Auto was incorporated as an exempted company with limited liability in June 1992, under the laws of Bermuda by a wealthy Chinese entrepreneur - Yang Rong (Rong). The company was established to hold a 51% stake in Shenyang Brilliance Automotive Company Ltd. (Shenyang Auto), which was a Sino-foreign equity joint venture...

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